Blog

Marketing analytics and applied AI essays

CNNs for Pricing and Strategy: A Marketing Lens: A marketing lens on using convolutional neural networks for pricing targeting, channel reporting, and decision-ready strategy.

Most Teams Are Missing the Real Opportunities in Agentic AI: A structured approach to identifying where AI agents create real business value instead of chasing hype.

Applied AI in the Real World | Trust and Adoption: Reflections on building deployable, auditable AI systems in analytics and marketing, including lessons from Data4Good.

The AI Battleground Is Bigger Than Models: The generative AI race is about winning trust, utility, and cultural relevance, not just model benchmarks.

Seattle Explorer | Project Walkthrough: Companion writeup for the Exploring Seattle full-stack city exploration app with live data.

CNNs for Pricing and Strategy: A Marketing Lens

Most Teams Are Missing the Real Opportunities in Agentic AI

Applied AI in the Real World | Trust and Adoption

The AI Battleground Is Bigger Than Models

Seattle Explorer | Project Walkthrough

Anushka Mathur | Marketing Analytics Portfolio