# Anushka Innovation

> Portfolio of Anushka Mathur, a marketing analytics professional focused on data-driven strategy, customer insights, applied AI, decision systems, and ROI optimization. Graduate student in Business Analytics & AI at the University of Washington (UW Foster).

Extended machine-readable content: https://anushkainnovation.com/llms-full.txt

## Contact

- Email: anushka.mathur14@gmail.com
- LinkedIn: https://www.linkedin.com/in/anushka-mktg-analytics/
- Website: https://anushkainnovation.com

## Main pages

- [Home](https://anushkainnovation.com/): Overview, experience, skills, and contact.
- [About Me](https://anushkainnovation.com/about-me): Personal background and creative pursuits.
- [Projects](https://anushkainnovation.com/projects): Analytics, applied AI, and live demo projects.
- [Case Competitions](https://anushkainnovation.com/case-competitions): Business case competition entries and decks.
- [Blog](https://anushkainnovation.com/blog): Essays on marketing analytics and applied AI.
- [Book Recommendations](https://anushkainnovation.com/book-recommendations): Curated reading list.

## Projects

- [Adaptive Gaming Experimentation: Dell Capstone](https://anushkainnovation.com/projects/adaptive-experimentation): Human-in-the-loop analyst workbench for Dell; experiment validation, causal estimates, and next-best recommendations.
- [Smart Receipt Checker](https://anushkainnovation.com/projects/smart-receipt-checker): AI-powered receipt processing and validation with human-in-the-loop review.
- [LLM-Augmented Decision Support Tool](https://anushkainnovation.com/projects/data4good-demo): AI safety evaluation for educational content; Data4Good Regional Champion.
- [Agentic AI Use Case Scorecard](https://anushkainnovation.com/projects/agentic-scorecard): Structured tool to evaluate where AI agents create real value.
- [Socratic AI Tutor](https://anushkainnovation.com/projects/ai-tutor): LLM-powered Socratic questioning for guided learning (UW & MIT research).
- [Exploring Seattle](https://anushkainnovation.com/projects/seattle-explorer): Full-stack city exploration app with live weather, restaurants, and events.
- [AI Agents in Financial Advisory](https://anushkainnovation.com/projects/ai-agents): Agentic AI strategy capstone for financial advisory workflows.
- [Winery Consumer Analytics](https://anushkainnovation.com/projects/winery): RFM segmentation and churn analysis for lifecycle-aware marketing.
- [Coca-Cola Blak Relaunch Strategy](https://anushkainnovation.com/projects/blak): Go-to-market strategy for Millennials and Gen Z.
- [Spotify Streaming Success Analysis](https://anushkainnovation.com/projects/spotify): Data-driven insights into streaming performance and audio features.

## Case competitions

- [2026 TAG Data Challenge](https://anushkainnovation.com/case-competitions/tag-data-challenge): Runner-Up, unified dashboard for Georgia's Deaf and Hard of Hearing community.
- [2026 Data4Good Case Competition](https://anushkainnovation.com/case-competitions/data4good): Regional Champions, Region 1, AI safety evaluation for educational content.
- [2025 Gilead Pharma Case Competition](https://anushkainnovation.com/case-competitions/gilead): Clinical trial site selection and commercialization strategy across Africa.
- [2025 Ascend Supply Chain Hackathon](https://anushkainnovation.com/case-competitions/ascend): Resilient, inclusive supply chain KPI framework with AI verification.

## Blog

- [Using CNNs for Pricing Targeting and Strategy](https://anushkainnovation.com/blog/cnn-pricing): Marketing lens on convolutional neural networks for pricing.
- [Most Teams Are Missing the Real Opportunities in Agentic AI](https://anushkainnovation.com/blog/agentic-ai): Where agentic AI actually creates value.
- [Applied AI in the Real World](https://anushkainnovation.com/blog/applied-ai): Why trust and adoption matter more than the model.
- [The AI Battleground Is Bigger Than Models](https://anushkainnovation.com/blog/ai-battleground): Beyond model performance, trust, utility, and cultural relevance.
- [Seattle Explorer](https://anushkainnovation.com/blog/seattle-explorer): Project walkthrough for the Exploring Seattle app.

## Optional

- [Full portfolio summary for AI systems](https://anushkainnovation.com/llms-full.txt)
- [XML sitemap](https://anushkainnovation.com/sitemap.xml)