Coca-Cola Blak Relaunch Strategy
Modern functional beverage positioning for Millennials and Gen Z
Modern functional beverage positioning for Millennials and Gen Z Modern functional beverage positioning for Millennials and Gen Z
Project Objective & Strategic Context: We are reintroducing Coca-Cola Blak as a modern functional beverage, lightly carbonated, clean-label, and crafted for Millennials and Gen Z.
Product Architecture & Go-to-Market Approach: The relaunch is grounded in a defined value proposition, improved formulation, modern packaging, and a clear consumption occasion.
Market Insights & Consumer Dynamics: The strategy reflects the current shift toward functional beverages, natural ingredients, and cleaner formulations.
Execution Timeline & Scaling Roadmap: The relaunch follows a structured 12-month timeline with data-driven checkpoints to ensure disciplined execution.