Question 1

Who is Anushka Mathur?

Accepted Answer

Anushka Mathur is a marketing analytics professional focused on data-driven strategy, customer insights, applied AI, and ROI optimization. She is pursuing Business Analytics & AI at the University of Washington (UW Foster) and has professional experience at Amadeus, Merkle/Dentsu, and EssenceMediacom in Singapore.

Question 2

What kind of work does Anushka do?

Accepted Answer

She bridges data and marketing strategy through analytics, segmentation, attribution, campaign optimization, and applied AI, including live demos, capstone projects, and case competition work in pharma, supply chain, and AI safety.

Question 3

What are Anushka's notable projects?

Accepted Answer

Highlights include the Dell Adaptive Gaming Experimentation capstone (human-in-the-loop analyst workbench), Smart Receipt Checker (AI receipt validation), LLM-Augmented Decision Support Tool (Data4Good Regional Champion), Agentic AI Use Case Scorecard, Socratic AI Tutor, and analytics projects spanning winery RFM, Spotify streaming analysis, and Coca-Cola Blak strategy.

Question 4

What case competitions has Anushka entered?

Accepted Answer

2026 TAG Data Challenge (Runner-Up), 2026 Data4Good Case Competition (Regional Champions, Region 1), 2025 Gilead Pharma Case Competition, and 2025 Ascend Supply Chain Hackathon: all with presentation decks on the site.

Question 5

How can I contact Anushka?

Accepted Answer

Email anushka.mathur14@gmail.com or connect on LinkedIn at https://www.linkedin.com/in/anushka-mktg-analytics/.